Guest Author ERIC TRANT showcase & giveaway ENDED

Why You Should Be Yourself in Writing and Marketing

I used to have this story in my head, and I guess it’s still there, called A Day in the Life of Someone More Interesting. I have no idea what the story is about, other than it is not about me. I don’t find that I’m all that interesting or impressive or conversational or mysterious or brilliant or any of those things you want your characters to be. I want to be someone different, and that can get you into trouble.

First of all, everyone is interesting if you dig deep enough. We all have backstories and a neat history and worthwhile beliefs and opinions. Just because someone is popular does not mean they are more important or smarter, it just means they are more obvious to a greater number of people.

I now bring the topic to the art of writing and to the business of marketing your writing. There is a (or an? help!) ubiquitous belief among non-megalomaniacs and non-Narcissists that we are uninteresting to ourselves. There is also a pervasive fact of human nature that we are interesting to everyone else. There is the nosy neighbor peeking through the blinds, here the gossip whispering, down in the basement the Facebook addict posting up juicy tidbits, and all around you the flitter-flatter of chitter-chatter about other peoples’ (or people’s? peoples? oh man where is my editor!) business.

Be true to yourself when you write and your readers will be true to you. This means creating stories that you find interesting, and that draw on your experiences. If you want a different experience, get one! Go on a cruise before you write the boat-book, on a hike before you write the mountain-book, on a date before you write the date-book, and so on. You do not have to fake interesting to find great pieces of yourself to inject into your stories.

Even more of this is true for the marketing. As a society of consumers, raised in the Golden Age of Advertising, subject to tweets and posts and sidebar ads and billboards and commercials and little signs above the urinal, we are adept at picking out the BS from these ads. While some ads are tricky, we can usually spot the stinky-stuff and avoid it with a fair degree of success.

So avoid the stinky-stuff in your marketing. Do what you are comfortable doing, and become good at those things. Find a marketing path that marries your personality with your skillset, and that caters to the crowd who is going to read the stories you wrote. Public signings and speeches come first to mind, since that is a big deal to authors, especially new ones. If you are uncomfortable and insecure and untrained in public speaking, it is best to be silent and thought a fool than to open your mouth and remove all doubt. Isn’t that how the saying goes?

Me, I prefer to keep my blog and FB and one-on-one marketing very personal and personable with a smidge of commerciality. In other words, I want to be known first as Eric, and then as Eric Trant the Author. Still, going full-on commercial works for many authors and entertainers, but not for me. I prefer to wait on the book signings and speaking until I have a few books to sign and speak about. Wink is my second novel, and I have several short stories under my belt. I am just now comfortable doing things like blog tours and open promotions, and speaking in personal circles about my writing, and hope on future pieces to be comfortable doing public signings and speaking. Many authors tour their first book, or even their first short story, but that’s not for me.

Do you see where I’m going with this? While I do step out of my comfort zone — you must do that — I stay close enough to home that I don’t become someone unrecognizable as Eric. I am true to myself, and I believe that will make all the difference.

How about you? Have you done or been asked to do anything you did not believe in? What are your comfort zones for marketing and writing?